Costco Pays $55M for 55-Acre Fort Myers Location

Costco Wholesale has acquired a 55-acre development site in Fort Myers. The retail giant paid $55 million for the parcel at Colonial Boulevard and Plantation Road, The transaction was brokered by Chuck Mayhugh and Chase Mayhugh of Mayhugh Commercial Advisors, who represented the seller.  The propert

Study finds home affordability improving in several Florida metros

A new ConsumerAffairs analysis found affordability rankings improved in several Florida housing markets, including Jacksonville, Ocala and Orlando, though high-income thresholds remain in Naples and Miami.

Mortgage rates ease slightly after two weeks of increases

Rates edged lower this week after rising the previous two weeks, with the average 30-year fixed mortgage rate dipping to 6.36% and the 15-year fixed rate easing to 5.71%, according to Freddie Mac. The slight decline may help some buyers revisit affordability calculations heading into the summer mark

Using personality to boost listing videos

Creative, personality-driven listing videos are helping agents stand out, build recognizable brands and turn views into listings and leads. A Naples-area Realtor highlighted by NAR shows how.