Strong listing photos help Florida homes stand out

Sellers can make a stronger first impression by decluttering, removing personal items and preparing each room before professional listing photos are taken.

How agents can adapt for AI search

As more buyers and sellers use AI tools to find agents, consistent business information, detailed reviews and a clearly defined local presence can help strengthen visibility and credibility.

Sellers may not need renovations before listing

Costly upgrades may not pay off in a price-sensitive market. Agents can help sellers focus on safety, insurance and financing issues while using cleaning, maintenance and strategic pricing to address dated features.

Florida condo sales grow at both ends of market

Florida’s townhouse and condo market posted a 9% year-over-year increase in second-quarter sales, with the strongest gains among properties priced below $200,000 and those selling for $1 million or more. Sales also rose sharply in several metro areas, including Panama City, Punta Gorda, Cape Coral-F